DTC Skincare Brand
Asset dealDiligence uncovered supplier terms reshaping the price and earn-out.
Legal consultancy for ecommerce buyers
Legal advice for buying an ecommerce business
Buyer-side support for due diligence, deal structure, purchase agreements, negotiation and closing.
Discuss Your AcquisitionOur Expertise
Specialist legal support for ecommerce business acquisitions
150+Trusted by buyers and acquisition firms
Acquisition Counsel is a buyer-side legal consultancy focused on buying and selling online businesses.
We advise entrepreneurs, investors and acquisition firms buying Shopify stores, Amazon FBA businesses, DTC brands and other ecommerce companies—from the first legal review to completion.
About Our Consultancy100%Buyer-side mandates, with no conflicts on the sell side
6+Legal workstreams covered from diligence to close
7Defined deal stages managed on every transaction
1Coordinated legal team from first review to ownership
Our Services
Ecommerce acquisition legal services from diligence to closing
Understand what you are buying, protect your position in the documents and complete the transfer with a clear legal plan.
Buyer-side legal support for the whole acquisition. Review contracts, intellectual property, platform accounts, liabilities and the terms governing the purchase.
Explore Legal ServicesAsset or share purchase, earn-outs and deferred consideration aligned with the risk you are acquiring.
View service detailsOur Process
A clear process from first review to ownership
Every step is designed to give you clarity, confidence and control over the transaction.
Deal ReadinessLast 7 stages
TermsReviewStructureDraftNegotiateSignClose
Transaction Results
Proven results that make a difference
Every acquisition is different. We protect buyers with diligence, structure and terms built around the deal.
Amazon FBA Portfolio
Share dealWarranty and indemnity package negotiated across three entities.
Shopify Homeware Store
Asset dealPlatform, domain and IP transfers completed on a fixed timetable.
Subscription Food Brand
Share dealDeferred consideration structured around retention milestones.
Testimonials
Legal support that makes an impact
Clients rely on us for clear guidance, strategic thinking and dependable results.
4.9/5
The advice was commercial, direct and focused on the issues that actually mattered.
James HollowayE-commerce buyer5.0/5
We always knew where the deal stood and what decision was needed next.
Sara LindqvistAcquisition entrepreneur4.8/5
A calm, structured legal process from diligence through to completion.
Daniel OkaforSearch fund principalBuyer Guides
Legal guides for ecommerce buyers
Asset purchase
Asset purchase agreement for an ecommerce business
Share / stock purchase
Share and stock purchase agreements for ecommerce businesses
Due diligence
Legal due diligence for buying an ecommerce business
Amazon FBA
Legal advice for buying an Amazon FBA business
Shopify
Legal advice for buying a Shopify store
Acquisition lawyer
Specialist legal counsel for ecommerce business acquisitions
Letter of intent
Letter of intent for buying an ecommerce business
Closing